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COVID-19 pandemic in selected Ukrainian media
Kruhlova, Olena ; Miessler, Jan (advisor) ; Křeček, Jan (referee)
Master's Thesis COVID-19 pandemic in selected Ukrainian media gives an overview of the Ukrainian media system with a focus on media ownership and its outcome in the end publications. By choosing three different types of ownership: privately owned media, pro- governmental media and opposition-owned media, we took a look at how the media published articles about COVID-19 at the very beginning of the pandemic. The methodological basis of this work was framing research, which is meant to uncover trends and the ways in which information about the ongoing COVID-19 pandemic is presented through the analysis of headlines in the chosen online media sources. The results of the framing research revealed that the frames are indeed present in the materials of the chosen media sources at the beginning of the pandemic. The representation of the frames was discovered to be different from the initial assumptions. The main discoveries revealed how privately owned media are more prone to fearmongering and hope frames, while the politically connected media were statistically less prone to publish anything politically coloured. The results of the study highlight the importance of media responsibilities during the time of medical crisis and how the general public must be critically aware of the dangers of...
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Oligarchization without an oligarch: analysis of TV Nova news broadcasting after a change of owner
Starková, Johana ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This thesis, titled Oligarchization without an oligarch: analysis of TV Nova news broadcasting after a change of owner, focuses on a currently highly debated issue of oligarchic media ownership. The oligarchic media ownership model is a trend in current media ownership. Research on media ownership answers key questions about who owns these means of communication and how power is potentially exercised through their ownership. In 2020, businessman and billionaire Petr Kellner ranks among other media magnates through his investment group PPF. With the acquisition of the media company CME, he takes control of all activities of the most watched commercial television in the Czech Republic, TV Nova. Through this investment, Kellner's PPF achieves enormous influence. Based on quantitative content analysis, this thesis aims to determine whether the news coverage of this private television station tends to favour topics that support the business or other economic interests of the PPF Group. The research sample of the thesis consists mainly of news reports broadcast on Nova TV. The key value for the research is the analysed amount of time devoted to the PPF Group in comparison to their competitors.
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Media representation of Petr Kellner after his death
Vachtl, Jiří ; Halada, Jan (advisor) ; Bednařík, Petr (referee)
The aim of the thesis is to find out whether the media image of Petr Kellner differed in the main news of public television Česká Televize compared to TV Nova which was owned by the businessman and then by his heirs. The thesis starts with a description of Kellner's life, business and his family. It also details his death in a helicopter crash in Alaska. Then it continues with the research. For this, both a quantitative analysis of the coverage of Kellner on both two TV stations and a qualitative framing method were used. The research showed that Nova television devoted almost twice as much airtime to inform about Kellner compared to Česká Televize. It also mentioned Kellner's philanthropic activities more often.
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The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016
Samšuková, Jana ; Klabíková Rábová, Tereza (advisor) ; Soukeník, Štěpán (referee)
The diploma thesis The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016 analyzes the development and possible changes of advertising in the Czech daily broadsheet Mladá fronta DNES of the publishing house Mafra, a.s. between the years 2012-2016. In particular, this thesis aims to describe the trends in the concentration of advertisements, the ratio of original content and advertising, the interconnection of advertising with the graphic or thematic side of the editorial content of the journal, or the development of advertising formats and topics. These findings are attained by quantitative content analysis, namely so-called emergent coding. In the addressed theoretical Framework, the aspects of the economic functioning of the media are addressed as well as the theory of advertising, the phenomenon of advertising in the press or its legislative anchoring. The author also devotes several pages to the phenomenon of media commercialization, as well as its appearance in the Czech media environment. Part of the work is also devoted to the presentation of the daily broadsheet Mladá fronta DNES, its history and its current position on the Czech media market. In the second half of the thesis the methodology of research is presented, as well as both its design...
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The Relationship Between Media Ownership and News Content: A Quantitative Content Analysis of Year In Review Articles on 2019 and 2020 in Czech Media
Bláhová, Kateřina ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This master's thesis explores the relationship between news content and owners of print and online media publishers in the Czech Republic. In the recent decade, the Czech media scene has been subject to a phenomenon called oligarchisation, a process when vast most majority of international owners were gradually replaced by local media moguls who also do business in other sectors than the media. The theoretical part of the thesis looks at the media oligarchisation in the Central and Eastern Europe and associated threats to the standards of journalism and democracy per se. The empirical part offers a quantitative content analysis of year in review articles on 2019 and 2020. These articles were published in print and online newspapers in the five main media houses. The coding unit for analysis is an evaluative mention, i.e. only one part of each article, dedicated to a single event, name or trend. The resulting data is tested by a simple analysis of relative frequency, and is also subjected to Pearson's chi-square test. This latter examines the relationships of categorical variables. Subsequently, a correspondence analysis focuses on the most significant associations between media houses and variables of the analysed articles. The results of the analyses indicated that three of the five examined...
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The Media Image of the Political Protests Organised by the Society Milion Chvilek
Sehnalová, Anna ; Tuček, Milan (advisor) ; Dvořák, Tomáš (referee)
The aim of this thesis is to analyze the influence of media ownership on media depiction of anti-government protests in 2019 organized by a civic organization Milion Chvilek (Million Moments for Democracy) in daily newspapers Lidové noviny and Hospodářské noviny through a comparative content analysis. Lidové noviny is a part of MAFRA media group owned by current Czech Prime Minister Andrej Babiš with his ownership share placed in a trust managed by his wife and other close associates. Daily newsprint and other publications in this media group found themselves in a situation where they had to report about protests focused on their de facto owner. A public debate centered around Andrej Babiš's possible conflict of interest has been ongoing since his entry into politics. Babiš's strong position in the media industry is one of the debate's focal points. According to his critics, this position could enable him to manipulate public mood which would provide him with an unfair advantage in the political arena. On a selected sample of articles about 2019 protests published in the above-mentioned newspapers, this media analysis strives to unveil to what extent the coverage, tone and space for commentaries from politicians and other public actors in Lidové noviny differ from Hospodářské noviny, which is deemed most...
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Babiš vs. Bakala. Comparison of the Media Image of Zdeněk Bakala in the MF Dnes, Hospodářské noviny and Právo Dailies
Trojanová, Tereza ; Miessler, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
The main goal of this thesis is to analyze the media image of the influential Czech businessman Zdenek Bakala who is also the owner of the company Economia, publisher of Hospodarske noviny. Bakala is a member of a small group of Czech billionaires who have completely taken control over the most important media groups and thus all national dailies over the last decade. Politician Andrej Babis is also concidered as one of them. His entry into the media market after the acquisition of the Mafra was the most significant moment for the rise of the so-called oligarchization of domestic media. Czech media ownership changes have raised suspicions that these modern media magnates have acquired the media in order to defend their economic and political interests. There are concerns mainly because they could influence the content of the media and thus disrupt editorial freedom and jeopardize the functioning of the entire media system. They can also use their media power to influence public opinion, which is largely shaped by the media. This thesis will therefore want to verify whether the owners use their influence in their media. This assumption will be demonstrated on the analysis of Zdenek Bakala's media image. Firstly, the research examines the way his own Hospodarske noviny informed about him and finds...
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The freedom of speech 2.0-the concept of freedom of speech among current Czech journalists
Ostrá, Alžběta ; Jirků, Jan (advisor) ; Miessler, Jan (referee)
Master's thesis entitled Freedom of the Speech 2.0 - the concept of freedom of speech among current Czech journalists deals with the latest concept of the freedom of speech phenomenon in the Czech media environment, specifically in the periodical press. The context of freedom of speech is explored both from sociological and philosophical perspective, as well as the legal restrictions that regulates the freedom of expression in the Czech media. Emphasis is placed on the role of the press in a democratic society and the need for freedom of speech for its proper functioning. This paper also deals with the factors influencing journalistic autonomy and the phenomenon of self-censorship as a significant restriction of freedom of expression. The work offers a current analyses of freedom of speech according to the non-profit organizations: Freedom House and Reporters Without Borders. It also focuses on recent cases related to the influencing of Czech media content by its owners. The research presents the opinions of 10 established Czech journalists and confirms the assumptions of a number of foreign media researchers, which is that economic entities such as advertisers or media partners, and journalists themselves, are the most important restricting factors of freedom of speech.
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Comparative analysis of the visual component in the magazine Reportér and project Echo24
Weingartová, Michaela ; Láb, Filip (advisor) ; Turek, Pavel (referee)
The main goal of this thesis was to determine how projects Echo24 and Reporter work with journalistic photography using comparative analysis of their visual content. Both projects were found in 2014 as a reaction to a dramatical change of ownership of the Czech media. These changes also had an impact on journalistic photographers, because the new owners tend to save their costs on photography. This is also one of the reasons why I chose to analyze projects that started in 2014. To explain the broader context, in the first part of this thesis I describe the context of journalistic photography and the Czech media market development from the year 1989. In this work, I also describe other projects similar to Echo24 and Reportér. In the second part of the thesis, I use quantitative content analysis to describe the usage of the photographs in the printed version of Echo24 and Reportér. I also compare the collected data with answers from questionnaires with members of the editorial of the projects and photojournalists. In this paper, I found out that the project Echo24 represents the opposite approach towards photography than Reportér. Echo24, like other media, tends to save their cost on photography. Reportér on the other side can be defined as the protector of journalistic and photojournalistic values....
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Commentaries in Czech daily newspapers dealing with the Czech government crisis taking place in April and May 2017
Hrubý, Dominik ; Just, Petr (advisor) ; Osvaldová, Barbora (referee)
The thesis Commentaries of Czech daily newspapers dealing with the Czech government crisis taking place in April and May 2017 analyzes opinion texts published in daily newspapers Hospodářské noviny, Právo and Mladá fronta DNES from 27th April until 26th May 2017 dealing with government crisis ongoing at that time. Theoretical part of the thesis analyzes, among other things, the phenomenom of media ownership and its concentration. It pays attention also to transformation of Czech political party systém in last years, which is indisputably a relevant circumstance for the political journalism too. The methods of qualitative and quantitative content analysis are used in the thesis, which researches frequency of media coverage of the observed issue and mainly a dominant attitude of commentators of particular daily newspapers to three main characters of the government crisis - the Minister of Finance Andrej Babiš, the Prime Minister Bohuslav Sobotka and the President Miloš Zeman. Results of the analysis is put into context of ownership of particular daily newspapers, mainly with emphasis on the fact that genuine owner of Mladá fronta DNES is, through the private trusts, actually Minister Babiš.
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